2. Marketing the House

1. Repeat

A: Thank you for coming to look at my house.

B: I really wanted to take a look and help give you an idea of what we need to do.

A: When will people come to look at my house?

B: Basically, there are two ways people can view your home. They can come to an Open House or they can come with a Realtor to view it duringa private appointment.

A: Will people from other real estate offices be involved, or just from your office?

B: Your house is going to be listed as a Multiple Listing so that it will have the maximum exposure to a variety of people.

A: Will I know when people are going to come see my house?

B: We will set the parameters in the contract, but usually you will receive at least four hours of notification that someone is coming.

A: What happens during an Open House day?

B: You will be expected to be away during an Open House. I will take care of the details.


2. Repeat


A: I appreciate you dropping by to look at my home.

B: It is useful for us to take a walk through your home together, so that we make sure that we are on the same page.

A: How do you show my home to potential buyers?

B: We will have an Open House or two on a weekend and we also will show your home with private appointments during the week.

A: Are you the only real estate office that will be showing my house?

B: We are placing your house as a Multiple Listing. That way, people who don't work for my particular office can show your home to their clients.

A: How will I know when to expect prospective buyers?

B: That will be set in your contract. Usually, you will be given four hours notice.

A: Can I stay home during an Open House day?

B: The seller is never at home during an Open House. I personally will handle the showing of your home.


3. Repeat


A: Thanks for stopping by to evaluate my home.

B: I want to make sure that you are very clear on what the steps are to selling a home.

A: When can people come and see my home?

B: We will have several Open House weekends. Various realtors will also show your house during the week.

A: Will I know all of the realtors who will be showing my home, or will they be strangers?

B: Your house will be listed on what we call a Multiple Listing. That way it will be shown by a variety of realtors.

A: Can people just drop in anytime they feel like it?

B: We usually try and give you at least four hours of notification that someone is coming to look at your home.

A: Will I have to go away during an Open House day?

B: I will handle all of the work involved for the Open House. The only thing that you need to do is be somewhere else!


Practice the Conversations of This Topic with Mike

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